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Archive for June, 2014

What’s the science behind jingles used in advertising?


"A brand may be affected by a specific jingle from the very first moment at which it is associated with it. This makes the jingle is, to a large extent, (along with its associated memories and emotions), the thing that makes a brand identifiable in the mind of the buyer," the study concludes.
Jun 26, 2014 Production , , , , , 0 Comments

What’s the science behind jingles used in advertising? Plataforma SINC. “An explanation of how advertising music affects brand perception.” ScienceDaily. ScienceDaily, 22 June 2011 “Our study shows that the use of different melodies, which are appropriate and in line with the message and the brand but different in terms of [...]

Connect with your audience through Spanish Jingles


Jun 10, 2014 Production , , , , , 0 Comments

Connect with your audience through the right vocalist It’s not what you say, it’s how you say it! Are you speaking your customers’ language? Literally & figuratively? With an evergrowing hispanic market, are you missing out on reaching potential customers? Cool Jingles often produces Spanish jingles.  Listen here to an [...]

Why jingles work….the power of music in advertising


Jun 9, 2014 Production , , , 0 Comments

Music in Advertising Whether it is the first familiar notes of Michael Jackson’s “Thriller,” or the notes preceding “Beef. It’s What’s For Dinner,” through cerebellum activation the brain synchronizes neural oscillators with the pulse of the music and starts to predict when the next strong beat will occur. The response to [...]

The rules of sound design


Jun 9, 2014 Production , , , 0 Comments

MUSIC RECOGNITION + ASSOCIATION = POWER A fellow sound enthusiast, Julian Treasure, shares his 4 rules of Sound on a recent TedX talk: 1) Congruent- sound pointing in the same direction as the visuals 2) Appropriate- the sound is speaking the same language as the visuals 3) Valuable- the sound [...]