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Why jingles work….the power of music in advertising

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Jun 9, 2014 Production , , , 0 Comments

Music in Advertising Whether it is the first familiar notes of Michael Jackson’s “Thriller,” or the notes preceding “Beef. It’s What’s For Dinner,” through cerebellum activation the brain synchronizes neural oscillators with the pulse of the music and starts to predict when the next strong beat will occur. The response to [...]

The rules of sound design

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"MUSIC IS THE MOST POWERFUL SOUND THERE IS," Julian Treasure, TED X.
Jun 9, 2014 Production , , , 0 Comments

MUSIC RECOGNITION + ASSOCIATION = POWER A fellow sound enthusiast, Julian Treasure, shares his 4 rules of Sound on a recent TedX talk: 1) Congruent- sound pointing in the same direction as the visuals 2) Appropriate- the sound is speaking the same language as the visuals 3) Valuable- the sound [...]

What does your brand sound like?

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Apr 14, 2014 Production , , , , , , 0 Comments

Are your customers singing your tune? Or your competitors? If you want more advocates for your brand, give them something to sing about. Start by evaluating your customer service, follow thru, and business practices…do you practice what you preach? For example: does your marketing suggest a home-town friendly staff, but [...]

Schlitterbahn Waterpark Jingle – German Sounding…With a Spanish Twist

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Aug 23, 2013 Production , , 0 Comments

Recently Cool Jingles was approached with an out-of-the-box idea, which presented a challenge to our crew. Schlitterbahn is known for their 4 water parks across the country: Galveston, New Braunfels, South Padre & the newest one here in Cool Jingles backyard, Kansas City. With 20+ cutting-edge rides and the “hottest, [...]