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Gotta Get A Cool Jingle wins GOLD ADDY award

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May 23, 2015 Production , , , , , , , , , , 0 Comments

The Cool Jingles animation won a GOLD ADDY at the American Advertising Federation awards for Kansas City, District 9 Saturday, February 21, 2015.

Brandon Todd, BicMedia’s digital design director & animator, created the ninety second animated video to promote Cool Jingles, a creative, music production division of BicMedia. Looking closely, you can identify Bic’s founders & creative directors: Austin and Julian Bickford, as well as Cool Jingles music producer, Jenny Bickford.

Cool Jingles has been producing clever content since 2001. Julian Bickford, lead composer and audio engineer, has won several awards for his original jingle productions, including a recent WAVE award for the DOTHAN WATER PARK jingle.

According to the American Advertising Federation: “The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.”