Jingles Work! How many song lyrics do you remember?

How does music help sell your product?


Dec 23, 2013 , , 0 Comments

The right music choice can make or break an ad campaign. A recent study demonstrated that ads with music that ‘fits’ the brand are 96% more likely to be remembered than ads with ‘non-fit’ music. The same study showed that when viewing ads with music that ‘fit’, people were twice as likely to purchase the advertised product. Did you know Bic is home to Emmy award winning music composer, Julian Bickford??

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