Jingles Work! How many song lyrics do you remember?

Why jingles?

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Dec 23, 2013 , , 0 Comments

1. How did you learn your ABCs? Since childhood we have been learning through song. It is elemental to our development and continues through adulthood.

2. BicMedia operates Cool Jingles, a Kansas City-based production company. This gives you the piece of mind of accountability, responsiveness and convenience. We will work with you to make sure your television/jingle production is SPOT on!

3. Your jingle is custom produced to suit your advertising needs and the personality of the business and its customers. One song doesn’t fit all!

4. A jingle can make your advertising efforts twice as effective by appealing to both sides of the brain. According to Professor Gerald J. Gorn, in a paper for The University of British Columbia School of Business Administration entitled, The Effects of Music in Advertising….” About half of our population are right-brain influenced and the other half are left-brain. The most successful commercials involve both the right and left hemispheres of the brain.

5. In a recent survey from the Journal of Advertising Research, consumers’ responses to advertising campaigns were investigated with approximately 3000 subjects with a split of musical and verbal cues. Results showed that 62% of respondents recalled seeing an advertisement for a particular product when given a verbal cue, compared to an 83% recall of the respondents who were given a 10-second musical cue.


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