I would like to start by apologizing to all of you for what I am about to do. People spend 100’s of hours a month across the United States (according to a survey I made up) fighting to get jingles out of their head. What I would like to do is present some top catchy commercial jingles in history that you usually hear people humming around the office day in and day out. With this said, feel free to blame your random acts of jingle singing on us when co-workers are staring at you like your crazy. In no particular order, since that would not be fair, here are some top catchy jingles:
Doublemint Gum – (Double Your Pleasure, Double the Fun)
First off, let’s get our minds out of the gutter and disregard the sexual innuendo that is underlying here and look at the important facts. Introduced in 1914, Doublemint gum had been around about half a century before they rolled out the hit “Double Your Pleasure, Double the Fun” jingle in the early 60’s. For those of you that remember this, the twins (Jayne and Joan Boyd) were always active in sports scenes and sure did love chewing that gum. In 1963, Joan became pregnant and they were dropped from the commercials. It wasn’t until 2005 when Wrigley (or Wrigley Jr. by now) decided to bring it back. These “new” twins were more edgy, sexy and dare I say “hip”, however nothing compares to what they have in store in the future. Chris Brown, Ne-Yo and Julianne Hough are just the beginning for the new face of Wrigley jingles.
Oscar Meyer (Oh I wish I was…)
This is hands down one of the most famous jingles in the advertising industry ever created. According to Oscar Meyer Company, ever since the song debuted in 1963 it was the longest running commercial jingle used in radio and television ads. Early last year (2010) Oscar Meyer decided to discontinue the beloved song and launch a $50 million effort at promoting all of its meat products, not just the hotdogs. Naturally, this was a smart business move since in reality nothing can stop the memory Oscar Meyer Weiner song. Since the song is now deceased, be sure to look for it in our “Jingle Graveyard Series” here at Cool Jingles. “Ohhhhhhh I wish I was an Oscar Meyer Weiner…”, thank you for continuing to sing, and good luck getting that out of your head today.
McDonalds (Two all beef patties)
What more is there to say besides “special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”…and now you’re hooked. Thank you Charles Rosenberg for creating this hip hop (of the time) masterpiece. For only lasting a year and a half on the air, it’s truly amazing to see generation after generation be affected by the “Big Mac Attack”.
Two of the three words in this simple jingle, really are not words at all, more of an onomonopia actually. That did not stop it from being a timeless addition the jingle nation. If you only thought soup was good for when you were sick, or just came in out of the snow and cold, you are mostly right. Soup is one of the easiest foods to prepare and Campbell’s took it one step farther to allow you to just open a can and heat. At least they didn’t waste time on a long and complex jingle either…
Kit Kat – (Gimme a break)
A hit since the 80’s that hasn’t died. Kit Kat is now adding some awesome sound effects as the jingle for their commercials. You know how you can have the sounds of vending machines, books, wrappers and angry librarians make a jingle? You have to have a catchy jingle that everyone already knows and can attribute this rhythmic beat to. Simply amazing how they can slap other jingles in the face by saying “Our entire commercial is our jingle…and we don’t say one word”. (insert standing ovation here).
Alka Seltzer (Plop Plop, Fizz Fizz)
Again, lets look at the concept used here. Words describing sound, played via sound. Absolutely amazing. Aside from the jingle, since we all know and love it, let’s take a look at “Sparky” later to be named “Little Speedy” the mascot of Alka Seltzer. Yes he was creepy, but he is also a legend in some circles. Did you know: The original puppet for Little Speedy was lost in route to the Philippines in 71′, the somehow found in a warehouse some 5 years later in Australia, now he is insured for $100,000 and kept in the vault of the Beverly Hills Bank. Now you know, you’re welcome.
Band-Aid (Stuck on me)
Personally, you gotta love this jingle. I must add that the introduction of a small children’s chorus singing this jingle can send chills up some peoples spines, but the innocence and happiness that children get from Band-Aids allowing germs to not stick on them are truly remarkable. Second to a mothers kiss, most injuries in a child’s life can be resolved through the use of a product that is skin-tone tape and a gauze pad. In hind sight, you can safely say that Band-Aid has saved the lives of millions of children each year, or at least the emotional episodes that can follow a scraped knee.
Slinky – (Everyone Knows it’s Slinky)
Who knew that Slinky would come out with a product that you can push down stairs and not get in trouble for it? Seriously, how many other products are there in history that the sole purpose of them is to make them flip end over end down stairs? I mean pushing a sibling down the stairs may give some satisfaction, and yes they do flip end over end, however the subsequent parental actions were never as fulfilling. I digress. Ace Ventura said it best – “Everyone Knows it’s slinky, gotta get a Slinky, Slinky, Slinky, go Slinky go!!!”
State Farm - (Like a Good Neighbor)
Little did you know, this was around before people had the magical skills of making your agent appear by singing the jingle “Like a good neighbor, State Farm is there”. This jingle was created by Barry Manilow in 1971, with a cover from Weezer earlier this year. The important thing that comes from these commercial jingles is that jingles are magical. But you have to ask yourself, are these powers being used inappropriately. Instead of the girl from 4E or a new car (selfish) shouldn’t they ask for world peace or ending world hunger, not to say they are being callous, but maybe slightly irresponsible?
Foldgers- (Best part of waking up)
You know it, you love it. Sad story is, many people who can’t sing to save their life, love it also. This is a jingle that really does require PROFESSIONAL singers to make it work. Based on statistics, this most likely does not include you, so as your singing it today, be conscious of those around you, please.
I hope you enjoyed the top catchy commercial jingles in history. We here at Cool Jingles really appreciate you sticking with this and hope you learned a few things about your favorite jingles.